Our services

Strategic focus and implementation: FOCUS36

Norgey designed FOCUS36, together with I.D. Dept., to lead and engage your company and achieve growth with a mid-term outlook. Starting point is the question “where are you 36 months from now? FOCUS36 is not another consulting method. We ‘just’ help you to focus, define and act well with thought leadership and a bit a structure. For the rest, you run your own program. Find out more at www.focus36.com

Sales and marketing improvement

With a long track record of sales and marketing improvements, we lead in the design, training and implementation of a strong and common commercial DNA within your organization. Besides the common development of techniques, we create an intrinsic highly motivated sales force and provide intensive on-the-job coaching to reach sustainable growth of revenue and margin.

Organizational development and governance

How to create a strong customer oriented organization culture where continuous learning, improvement and development of customer services really make a difference? We help to design and implement an effective organization heartbeat and team dynamics that enable both strong personal and operational development as well as maximum performance and customer satisfaction. We also help you to develop your management capabilities and (situational) leadership to really get it going.

Value proposition development

In order to make a difference in your focus market(s) and reach sustainable growth of revenue and margin, you’ll need a compelling set of value propositions. In an often very short period of time we guide you in developing these propositions and get you ready to roll. And it is a fun thing to do as well!

Customer experience improvement

Forget internal politics and high level design. Let us start with your customer data and customer journey or collect some qualitative information. With this, we start creating value in a very direct and pragmatic way. Of course, we’ll let you decide along the way, or possibly narrow it down to a specific target group. But let us do a great deal of the work. You’ll be surprised of the quick results and positive feedback we get from your customers.

Free coffee

Are you looking for a sparring partner? Someone to challenge, support, coach and inspire you on a regular basis? Someone that understands you and your business but still has a fresh view of an outsider? Depending on your personal need and the required experience, we provide with advisory board services, possibly in our inspiring yet relaxed office environment in centrally located Maarsbergen Estate.

Did you know about Tenzing Norgey?

Tenzing Norgey (29 May 1914 – 9 May 1986), was a Nepalese Sherpa mountaineer. Among the most famous mountain climbers in history, he was one of the first two individuals known to reach the summit of Mount Everest, which he accomplished with Edmund Hillary on 29 May 1953.
TIME magazine named him one of the 100 most influential people of the 20th century.

Remarkable note: so, Norgey and Hillary were the first people to conclusively set their feet on the summit of Mount Everest, but journalists were persistently repeating the question: "Which of the two men had the right to the glory of being the first one, and who was merely the second, the follower?" Colonel Hunt, the expedition leader, declared, "They reached it together, as a team."

Our philosophy

Successful business development: the need for exponential acting

Our world changes rapidly. Technological and social developments cause continuously evolving demand and supply. Spectacularly fast growing new entrants in disruptive markets and the decline of well-established companies and brands, it happens every day. What is your perspective?
Only with a strong brand and corporate identity and with a true value proposition, you can dominate a market and grow. Of course, a good product or service is essential, but not enough. How much positive impact can you make on the business of your customers and the value experience of the customer of your customer based on an integral service offering together?
Linear business development is probably not quick enough. You’re in a corner of margin pressure and strong dependency on economic movement. A significant shift up the value chain and continuous innovation of your business is required, in a way that you can accelerate and pick up an exponential growth path for a selection of value propositions. But where to start, how to lead the process and how to empower exponential growth?

Serve with pride, lead with zest

If your product or service is new, it might give an advantage. But not for long. And, in addition, ‘just a good’ product does not surprise your customer anymore and he does not want to pay any extra for it. In order to do so, you’ll need to give your customers a personal, positive surprising and value-add experience. Sounds logical, but how do you develop your firm from a mere inside-out expert oriented organization with ‘satisfied’ customers towards a unique customer experience oriented organization creating proactive and proud fans?
By close and continuous alignment of leadership, operations and (latent) customer needs, an organization can grow organically in the field of choice and get recognized in the market for its congruent way of delivering a promise. Challenge and empower your management and people to be both excellent and distinctive in a commonly shared customer approach, and you will be returned with loyal and well paying customers.
Customers can sense the difference: if you lead with zest, go that extra mile and want be relevant, your people will serve with pride and will attract more people and even customers in contributing to the mission. It’s a simple given, but not (yet) given to a lot of leaders or companies.

Norgey: your ultimate help in exponential growth.

Unlike most consultancy’s, trainers and coaches, Norgey is about providing inspiration, guidance, challenge and support in a way to be most relevant and with the highest positive impact on your business.
Preferably a thought leader, enabling you and your people to develop and grow by yourselves sustainably. Hence, you lead your own program and Norgey helps you with the key success factor for all development programs, i.e. scenario planning and decision making. And yes, also providing proven methods to consult, lead, train and coach wherever you require.
Norgey’s business model is based on added value and growth. Our aim is not to maximize hours and working days, but adding significant and tangible value instead. A return on investment of more than 300% within a fiscal year is very common.



Crown van Gelder
Van Lanschot
SNS bank
Beeld en Geluid
Summa College
Hogeschool Amsterdam
War Child
Suez Sita