Many companies have (high cost and maintenance) legacies of current and past business: systems, people, processes, etc. It takes time to keep them up and running. Therefore, innovation often starts small and separate. However, if you want to gain a strong(er) market position with it, it is important to drive product and service developments in line with branding, revenue planning, business proposition development, marketing and sales, partner development and – last but not least – customer feedback.

But, what holds in general, is not necessarily the case in your situation. Look for yourself where you find untapped potential:

• How to create a customer experience in a digital environment?
• How do we use our clients’ latent needs to innovate?
• How does our roadmap in the digital transition look like?
• How do we align new developments with our core assets and business?
• How are product and service developments connected with scalable earnings?
• What impact do product and service developments have on our people and customer relationships?
• What innovations bring us to a new market positioning?
• What partnerships do we need to establish?