Our services
Go-to-market Strategy
Our go-to-market strategy offering aims to define a clear and distinct positioning in the market based on core strengths and assets. The deliverable gives a compelling yet realistic and authentic answer to the question ‘where are you 36 months from now?’
Important is the shared vision and ambitions of your leadership team and company owners along. By exploring the different topics thoroughly together, the outcome will be consistent and in-dept. Our principle thinking is that the more focus is given, the stronger your brand will grow and resonate with customers recognizing your added value, whatever it is. However, what are the consequences and are we all willing to accept these?
After a relatively short but intense series of workshops, the outcome will provide you with a minimum three-year leverage for clear decision making, storytelling and business development guidelines.
Based on our proven method, we can customize a programme through one or more of the following topics.
- Brand story and brand ID
- Focus and positioning
- Value proposition
- Strategic agility
- Route planning and milestones
- Market research
Sales and Marketing Development
Our go-to-market implementation offering aims to improve your time-to-market and marketing and sales effectiveness, i.e. a higher conversion ratio of all marketing and sales effort, as well as to gain a reliable forecast from your team. Our total solution addresses different aspects of the game such as online vs offline channels, marketing and sales alignment, smart sizing of the salesforce, effective personal development, the storytelling and pitching, value propositions, the sales management structure and tooling (i.e. CRM support).
Where we find sustainable development and (short-term) results equally important, we provide a mixture of assessments, designing, training and coaching on-the-job in order to get it really going.
Based on our proven method, we can customize a programme through one or more of the following topics.
- Marketing and communication strategy
- Social selling
- Sales vision and sales leadership
- Sales governance and sales management
- Sales assessment – powered by Xsell® / OMG®
- Sales process design and sales funnel management
- Sales training
- Sales coaching – on the job
- Sales management as a Service (interim, SaaS)
- Do Your Own sales development (online tutorials, DYO)
- Business coaching
- Implementation commercial DNA
- Change management
Business Development and Innovation
Our business development offering aims to define multiple value propositions based on your (desired) positioning and brand identity. The deliverable gives a clear overview of a service offering in the mix of value adding roles that your company (tends to) fulfil. The corresponding business models are clearly defined.
At an ongoing, hands-on level, our role is to advise, accelerate, structure and/or embed business development processes in your organization. Where innovation is eminently a multi-disciplinary activity, we support a value creation framework, progress and commercial viability.
In many cases, (potential) partnerships come around the corner here. With our collective network, we have connected the dots more than once and thus helped to create new business initiatives and ventures.
Based on our proven method, we can customize a programme through one or more of the following topics.
- Value mapping and solutions portfolio
- Service offering development
- Business model innovation
- Social impact development
- Partnership development
- Value chain integration and digitization
- Networking and peer groups
- Strategic investments
- Quarterly explorer (a series of events, IaaS)
- Annual summit (a yearly event)